Hoi An is world-renowned for its custom-made clothing.
Travel books tout the fun of strolling into a tailor in the morning, getting
your measurements taken and picking up a specially made souvenir by the end of
the day. I had to give it a go.
I picked the most respected shop in town for the job: Yaly.
I stepped out of a narrow alleyway into a factory of three
hundred women buzzing between clients from all over the world: men getting fit
for tuxedos, young girls eyeing the rainbow of silks lining the wall, European
women flipping through couture magazines for something to replicate…
As soon as I walked in the door I was greeted by my seamstress.
She ushered me to a station where I too could begin to imagine my dream outfit.
I settled on a jacket I’d seen on Anthropologie’s website. Instead of a blue
sheer fabric I requested it in fuschia velvet. Why not?
Sure enough 24 hours later I returned to the shop and was
gifted my jacket exactly as I’d described. The bill rang $60.00. Another happy
customer.
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